Mobile App
Company: Altria Group
Altria Group, founded in 1919 and headquartered in Virginia, is a major American tobacco corporation, known for its Marlboro brand. In 2023, Altria reported around $24.5 billion in revenue. The company has expanded into e-vapor, smokeless products, and cannabis, aiming to diversify and adapt to changing consumer and regulatory landscapes.
Problem
Inefficient delivery routes lead to missed store deliveries, impacting distribution effectiveness.
Identifying missing products and updating pricing manually is time-consuming, causing restocking delays.
Training new truck drivers is challenging, affecting operational efficiency.
Solution
AI-Driven Route Optimization: Develop an app with AI features for automatic routing and traffic predictions to optimize delivery paths, aiming to increase store visits by 32%.
Smart Shelf Scanning: Integrate scanning functionality to quickly capture product details, providing instant access to pricing and identifying missing or misplaced items to ensure accurate restocking.
Document & Note Storage: Enable secure storage of essential documents and notes within the app, allowing drivers to share location-specific information and streamline operations across different routes and locations
Production
40+ Interviews, 15+ workshops, 30+ presentations
User Workflows (3 User Personas)
MVP Sitemap
Wireframes
Prototyping
CMS UI Development with live map and rute updates
Project results
In 2023, Altria launched the MVP, initially covering 10% of its truck driver population. Adoption continues to grow, with the user base expanding every two months. Additional features are planned for future releases to enhance functionality and increase operational impact.
