Driving Measurable Impact in Debt Relief Product Transformation
Company: debt relief organization.
After years on an outdated customer portal, the company needed a full rebuild to improve clarity and keep clients engaged. The new portal provides a modern experience, transparent steps, and clearer guidance through a complex process.
Problem
Sagnificant Program Cancelation Rate
Lack of self-service = higher operational cost
Legacy Chalenges:
1. Outdated tech stack - Wordpress & Salesforce UI
2. No experimentation framework
3. Slow releases and limited agility
4. No unified design system or source of truth
Project Milestones
Strategy and measurable ROI always come first. Each phase of the project was built around clear KPIs, ensuring every decision moved us toward higher engagement, transparency, and long term retention.
Phase 1
UX Research & discovery
Phase 2
Wireframing and user testing
Phase 3
Prototyping and validation
Phase 4
Design System Creation and Documentation
Phase 5
Implementation
Phase 6
QA and Iteration
New product launched with a solid design system in place — a strong foundation for continuous testing and improvement.
