eCommerce / Retail B2B & D2C / Consumer Goos
2-3%
Online Sales Conversion
28%
Revenue Growth
+63%
customer Acqusition
About Project
Company: Barco Uniforms
Barco Uniforms, founded in 1929 and based in Los Angeles, creates premium uniforms for healthcare and service industries. Known for brands like Grey's Anatomy™ by Barco and Barco One®, the company combines style, comfort, and sustainability in its apparel. Through its Nightingales Foundation, Barco supports global initiatives benefiting healthcare workers and children.
Problem
Long-standing B2B model limited direct consumer reach
No D2C channel despite growing eCommerce demand
Missed revenue opportunities from individual buyers
Changing purchasing behavior made the old model restrictive
