Shopify D2C eCom Website
Company:
Barco Uniforms
Barco Uniforms, founded in 1929 and based in Los Angeles, creates premium uniforms for healthcare and service industries. Known for brands like Grey's Anatomy™ by Barco and Barco One®, the company combines style, comfort, and sustainability in its apparel. Through its Nightingales Foundation, Barco supports global initiatives benefiting healthcare workers and children.
Problem
For over 60 years, Barco Uniforms primarily operated in the B2B space, serving healthcare and service industries directly. However, with the growth of the eCommerce market and increasing demand for direct-to-consumer access, Barco decided to expand its reach by launching an eCommerce website to connect directly with individual consumers. This transition aims to tap into new market segments and adapt to changing purchasing behaviors.
Goals
Establish a new revenue stream by launching a D2C website, integrating efficient distribution and delivery processes, and building a marketing and development team with eCommerce expertise.
Challengies
With over 60 years of B2B sales experience, launching a D2C channel requires a significant organizational transformation, including training, new marketing strategies, and a fresh approach to selling directly to consumers.
Launching a Brand New eCom website on Shopify
Focus on mobile-first design approach.
>60% of website traffic use mobile devices
