Launching a D2C Website to Drive Growth
Barco Uniforms, founded in 1929 and based in Los Angeles, creates premium uniforms for healthcare and service industries. Known for brands like Grey's Anatomy™ by Barco and Barco One®, the company combines style, comfort, and sustainability in its apparel. Through its Nightingales Foundation, Barco supports global initiatives benefiting healthcare workers and children.
Problem
1.Long-standing B2B model limited direct consumer reach
2.No D2C channel despite growing eCommerce demand
3.Missed revenue opportunities from individual buyers
4.Changing purchasing behavior made the old model restrictive
Launching a Brand New eComm website on Shopify
Focus on mobile-first design approach.
